Insight Casino Research , LLC

Performa Benchmark ™ shows you how players rate your casino’s performance compared to national and regional casino norms, as well as to your closest competitor – benchmark comparisons only available from ICR.

“Insight Casino Research has given us a deeper understanding of what drives patron satisfaction and gets players to visit more often. The research they’ve done for us over the past eight years has definitely accelerated our growth.”

— Mitchell Etess,
President & CEO Mohegan Sun

If you’re providing a casino experience that gets players to visit more often and stay longer?

How do you know:

What patrons really think of your staff and the service
they provide?
What players believe you do better than other
casinos…or not as well?
What changes in casino operations are most lkely to increase
player satisfaction, and get your customers to visit more often?