ICR’s Performa Benchmark™ Player Satisfaction Survey was specifically designed to provide you with a clear understanding of how well your casino meets player performance expectations…and where your casino falls short.

First, ICR conducts hundreds of Performa Benchmark™ Player Satisfaction phone surveys with players who visit your casino. You get specific satisfaction ratings for every key area of casino operations, from staff service to food service.

Then, ICR’s Performa Benchmark™ survey shows you how your casino’s ratings compare to similar size and type casinos regionally and nationally…and to your closest competitor. These benchmark ratings are unique in the casino industry and available only from Insight Casino Research, LLC.

Increasing player satisfaction in areas that Performa Benchmark™ identifies as under-performing leads to a more satisfying overall casino experience for your players…the key to increasing visits and revenue. It’s not surprising that Mohegan Sun, one of the largest, most profitable casinos in the U.S., and the Hollywood Hard Rock Casino, one of the fastest growing, use Insight Casino Research to optimize their players’ casino experience.