ICR’s Performa™ Guest Satisfaction Survey was specifically designed to provide you with a clear understanding of how well your casino meets player performance expectations…and where your casino falls short.

Over 1000 guests per survey rate the service they get from slot attendants, cashiers, hosts, security, player’s club staff, dealers and supervisors, and other service departments. Guests also rate the appeal of casino promotions, player’s club benefits, and other operations. And these same club members give you their candid, verbatim comments on service and operations so that you can take appropriate action when it’s called for.

The Performa™ Guest Satisfaction Survey also shows you how your casino’s ratings compare to your closest competitors. It delivers performance “scores” for over 40 dimensions of casino operations (including restaurants, hotels and other amenities), and is the most complete customer satisfaction survey available today. The Performa™ Guest Satisfaction Survey is typically conducted twice a year so that changes in guest satisfaction can be tracked and prompt action can be taken when necessary.

Increasing guest satisfaction in areas that the Performa™ Guest Satisfaction Survey identifies as under-performing leads to a more satisfying overall casino experience for your players…the key to increasing visits and time spent in the casino.