Insight Casino Research (ICR) offers a range of products and services that provide casino management with actionable patron-based information.

Player Satisfaction – ICR’s Performa Benchmark™ Player Satisfaction Survey is unique in the casino industry. It gives management a clear picture of where their casino’s performance is meeting or exceeding player expectations, and where it is falling short. It shows management how their casino compares to similar casino’s nationally, regionally and to their closest competitor.

Promotions & Incentives – ICR’s PromoMeter provides an accurate assessment of the relative appeal of alternative promotions or incentives. It allows casino management to assess the value of individual promotions or multi-promotion “packages” before implementing them.

Food & Beverage – ICR works directly with casino management to design surveys aimed at evaluating all aspects of the casino’s food service offerings…from overall restaurant appeal to wait service to menu item selections.

Employee Feedback – Sometimes the best way to determine what issues are affecting employee performance in an operational department is to ask them. In a totally confidential “focus group” environment, employees will open up and reveal obstacles to performance that may not be forthcoming from department managers and directors. ICR has extensive experience in obtaining candid and highly useful employee feedback across a broad range of operational department – from Coin & Cage to Security.

Custom Studies – ICR has extensive experience designing and implementing custom studies from focus groups to large-scale surveys, based on specific casino needs.