“This is a research company that really understands the mindset of the casino player. The type of research ICR does is highly actionable, it leads to improvements in casino performance and increased player loyalty.”
— Michael Bloom
General Manager
Isle of Capri
Lake Charles, LA
Insight Casino Research (ICR) offers a range of products and services that provide casino management with actionable patron-based information.
Guest Satisfaction – ICR’s Performa™ Guest Satisfaction Survey gives management a clear picture of where their casino’s performance is meeting or exceeding player expectations, and where it is falling short. It shows management how their casino compares to their closest competitors, and tracks changes in guest satisfaction over time.
Promotions & Incentives – ICR’s PromoMeter provides an accurate assessment of the relative appeal of alternative promotions or incentives. It allows casino management to assess the value of individual promotions or multi-promotion “packages” before implementing them.
Food & Beverage – ICR works directly with casino management to design surveys aimed at determining the types of restaurants and cuisines guest really want at the casino.
Employee Feedback – Sometimes the best way to determine what issues are affecting employee performance in an operational department is to ask them. In a totally confidential “focus group” environment, with a skilled “outside” facilitator, employees will open up and reveal obstacles to performance they may not be willing to discuss with managers or HR personnel. ICR has extensive experience in obtaining candid and highly useful employee feedback across a broad range of operational department – from table game dealers to cashiers.
Custom Studies – ICR has extensive experience designing and implementing custom studies from focus groups to large-scale surveys, based on specific casino needs.
Guest Satisfaction – ICR’s Performa™ Guest Satisfaction Survey gives management a clear picture of where their casino’s performance is meeting or exceeding player expectations, and where it is falling short. It shows management how their casino compares to their closest competitors, and tracks changes in guest satisfaction over time.
Promotions & Incentives – ICR’s PromoMeter provides an accurate assessment of the relative appeal of alternative promotions or incentives. It allows casino management to assess the value of individual promotions or multi-promotion “packages” before implementing them.
Food & Beverage – ICR works directly with casino management to design surveys aimed at determining the types of restaurants and cuisines guest really want at the casino.
Employee Feedback – Sometimes the best way to determine what issues are affecting employee performance in an operational department is to ask them. In a totally confidential “focus group” environment, with a skilled “outside” facilitator, employees will open up and reveal obstacles to performance they may not be willing to discuss with managers or HR personnel. ICR has extensive experience in obtaining candid and highly useful employee feedback across a broad range of operational department – from table game dealers to cashiers.
