“This is a research company that
really understands the mindset of the casino player. The type of
research ICR does is highly actionable, it leads to improvements
in casino performance and increased player loyalty.”
— Michael Bloom
President & CEO
Seminole Hollywood Hard Rock Hotel & Casino
Insight Casino Research (ICR) offers a range of products and services
that provide casino management with actionable patron-based information.
Player Satisfaction – ICR’s Performa
Benchmark™ Player Satisfaction Survey is unique
in the casino industry. It gives management a clear picture of
where their casino’s performance is meeting or exceeding
player expectations, and where it is falling short. It shows management
how their casino compares to similar casino’s nationally,
regionally and to their closest competitor.
Promotions & Incentives – ICR’s PromoMeter
provides an accurate assessment of the relative appeal of alternative
promotions or incentives. It allows casino management to assess
the value of individual promotions or multi-promotion “packages”
before implementing them.
Food & Beverage – ICR works directly with casino
management to design surveys aimed at evaluating all aspects of
the casino’s food service offerings…from overall restaurant
appeal to wait service to menu item selections.
Employee Feedback – Sometimes the best way to determine
what issues are affecting employee performance in an operational
department is to ask them. In a totally confidential “focus
group” environment, employees will open up and reveal obstacles
to performance that may not be forthcoming from department managers
and directors. ICR has extensive experience in obtaining candid
and highly useful employee feedback across a broad range of operational
department – from Coin & Cage to Security.
Custom Studies – ICR has extensive experience designing
and implementing custom studies from focus groups to large-scale
surveys, based on specific casino needs.